Meadow Enterprises Brochure & Business Card
Part of the identity process is designing the call to action piece that you most often place in the hand of your next client. My advice: Communicate your strengths in a simple message with a smooth clean touch.
For this project, a matte stock was used rather than glossy which would attract fingerprints and tarnish the communication piece for this company specializing in cleaning solutions. The logo icon was used on the business card as the large focal point, to reinforce the connection between the image/brand and viewers. The reverse side communicated the areas of expertise.
The next step was developing the first of brochures to come, this one being Post Construction Cleaning Solutions. This brochure needed to communicate efficiently the importance of post construction cleaning and the risks you take in not hiring a trusted professional. The viewers will most likely be builders, businesses and homeowners in the growing recreational areas of northern Minnesota.
Infographics were used to help separate the sections on window cleaning and respirable crystalline silica, which is a mineral found in construction products becoming dangerous from the dust produced in cutting, grinding, sweeping, blasting, sanding, etc.
Important sentences were highlighted in a bolder font for the reader to take away key points on a quick read. A space was left on the back panel for a personal note or a business card to be attached.
Working on collateral and supporting pieces for this brand led by a highly educated individual in her field was a perk to the project. She is ambitious, trusted and determined; Sierra McLean. You can find out more about her and Meadow Enterprises here.