Identity development for a breeder, trainer and lover of Labrador retrievers. Labrador retrievers are known to be famously friendly, bonding with the whole family. They are enthusiastic athletes and love to burn up energy on hunting trips or at field trials. With their strength and high energy levels, early training classes are important and that’s where Floyd Jensen comes in. He has a love for these devoted, intelligent and enthusiastic companions – a hobby that grew into more… Award-winning dogs, perfect pedigrees, and the joy of finding that perfect home for these four-legged pups.

LOGO
Floyd Jensen raises these adorable pups on his ranch nestled between the pines in northern Minnesota. If you’ve ever had the chance to meet Floyd or his family, you know that these are not kennel raised pups, these are family members whom they gently socialize and search out the best future home for. More than likely if you’ve met Floyd, you’ve also created a new life-long friendship. Floyd’s passion and connection with his dogs is proven in his awards and dedication in giving these dogs the gratitude they deserve. Creating a logo to reflect this without getting too busy in the design was the goal. Labradors are known to be a medium-large breed with a broad head with a pronounced stop, muscular build and a strong tail. Featuring a grown hunting dog or a pup was a tough decision, so in the end two logos were chosen to be woven into the identity with alternating uses.